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Great Wall Motor's Brazil plant will start production in the second half of 2023

Great Wall Motor's Brazil plant will start production in the second half of 2023

  • Categories:News
  • Time of issue:2022-05-24 17:42
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Great Wall Motor's Brazil plant will start production in the second half of 2023

A few days ago, we learned from the official that Great Wall Motor officially took over the Irasemapolis plant in Brazil. After the plant will undergo intelligent and digital transformation and upgrading, it is expected to be put into operation in the second half of 2023, with an annual production capacity of 100,000 units, which will radiate to entire Latin America. At the same time, Great Wall Motor also released the Brazilian market strategy. In the next 10 years, it will invest more than 10 billion reais (approximately RMB 11.5 billion) to deepen the layout of the local industrial chain, build a local technology-based enterprise, and focus on electrification and intelligence. Committed to becoming the leading brand of new energy vehicles in the Brazilian market.


Great Wall Motor will launch the GWM brand and the ORA brand in the Brazilian market. The GWM brand will introduce three categories of brands: Tank, Haval, and Great Wall Poer. ORA will be a high-end pure electric brand; In the next three years, ten 100% new energy power products will launch in Brazil, including 4 pure electric vehicles and 6 hybrid vehicles, the first product is planned to be launched in the fourth quarter of this year.


The products launched by Great Wall Motor in the Brazilian market are all intelligent vehicles. All products will be equipped with Internet of Vehicles and L2-level intelligent assisted driving systems and will launch the first 5G vehicle in the Brazilian market. At the same time, Great Wall Motor will also be "user-centric", creating a new user experience space in the Brazilian market, co-creating with users, and bringing a new car experience to local users.



In terms of a supporting system, Great Wall Motor will lay out a deep localized industrial chain, make local investments in key components in stages, and cooperate with local suppliers globally. By 2025, the localization rate will reach over 60%, and it will invest in local charging networks. Realize charging points covering core cities in Brazil. At the same time, Great Wall Motor will increase technology research and development, establish an intelligent research and development base in Latin America, conduct localized development in the fields of intelligence and the Internet of Vehicles, and develop intelligent technologies for Latin American regional scenarios and driving habits; recruit and cultivate local cleaning and intelligent technology talents in Brazil. And actively promote the concept of green environmental protection.



In the entire globalization process of Great Wall Motor, Brazil will be a strategic market, and the entire Latin American market will be opened with this center. With various technical routes such as pure electric, hybrid, and hydrogen energy, it will bring China's intelligent manufacturing to the vast Latin American users.




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